A good marketing strategy starts with an analysis of your company. I look beyond the current products and services. The company, the entrepreneur and the customers together form a unique character. This character in combination with the wishes of your company provide depth. Which objectives have been set and this has an influence on a change in product or service development, customer segmentation or further depth within the current segments.
I need this depth to work out a good marketing strategy. When we get these specific characteristics up during a conversation, I can actually make a targeted analysis. Transparency and mentioning the considerations ensure that you, as an entrepreneur, actually want to make choices.