Franchise companies are special. For Franchisors it is a scaling up with partners where the concept, product and service has proven itself. To grow a franchise successfully and the company needs to be managed from business development.
The necessary development of the franchisor and thereby the extremely well thought-out support for franchisees. As a franchisor, you now have more and more duties of care. The earnings model of the franchisees must be proportionate to and remain in relation to the payments and costs.
The foundation of franchise companies is crucial to success. The further development of the franchise formula from innovation, purchasing and full marketing. Everything must be carefully worked out in the marketing strategy.
Karin van den Berg has a lot of experience with hard franchise. In the Automotive from the franchisor and for the preventive health care for franchisees. Its importance is to keep the commercial added value in mind for all parties and it provides marketing and business advice from the figures.